Society of
Children's Book Writers
and Illustrators

What’s Your Online Story?

Date(s) - 10/07/2021
7:00 pm - 8:30 pm


What content are you sharing in the digital space?
What do you want to be sharing online?
Who are you connecting with or want to connect with?

When someone discovers you, when they search for you online, they can see all the content you have digitally published at once, do you know what they are seeing?  

Your digital presence is how you appear online. It’s your social media pages, your website, a Good Reads Author page and more. Is your digital presence telling the story you want it to tell? 

In this webinar, you will learn why it is important that you are deliberate in your digital presence, how to conduct a self-audit, and a tips on changes you can make after knowing your baseline. Attendees will receive a self-audit template to help you get started right away. There will be a Q&A session following the presentation.

Please note that the webinar is Thursday, October 7th 7 pm to 8:30 pm EASTERN TIME.

The webinar will be recorded and available to registered, paid participants only after the event.


SCBWI Member: $15

Non-Member: $25


Add-On Digital Presence Coaching Session: $45

What will an agent or editor see when they visit your website or social media platform? In this 12 minute talk with Sarah  you will receive personalized guidance for your digital presence. She will give you a first look at your website or a social media platform of your choice and offer actionable steps to improve the user experience. Come with your questions!

Sessions available on Tuesday October 12th between 10 am – 12 pm Eastern or 7 pm – 9 pm Eastern. Your specific time will be emailed to you prior to the event.

Each session will take place on Zoom.

BONUS: After you register, post about the event on Instagram, Facebook and/or Twitter and tag SCBWI PA: West (find our handles here) and Sarah (at @TheStartEffect) so we can interact with you online! Share where you will be watching the webinar from and your number one obstacle online. 

About the presenter:

Sarah Maynard, founder of THE START EFFECT, is a passionate storyteller and lifelong learner. With a belief that story connects us – whether through a children’s book or digital presence – she watches trends to help you create the strategy and a toolkit to own who you are online. 

Sarah received her masters in Digital Marketing Communications from West Virginia University in 2021, she is a children’s book writer and illustrator, and she is the ARA of SCBWI Pennsylvania: West. 

You can find her at and connect on social media @thestarteffect on Twitter, Facebook, and Instagram.